Confidently and authentically stand out without "selling".

Let us help you find your personal brand story to future-proof your career and attract the opportunities you're longing for.

It doesn't have to feel "gross" to talk about your value.

As a well-seasoned business professional, you likely already know the importance of personal branding. But that doesn’t mean you aren’t cringing a little when you hear that phrase.

If it immediately conjures up ideas of selling yourself or standing in front of a group of people to boast about your accomplishments and results—you’re not alone in thinking that way.

But here’s the thing. This really couldn’t be further from the truth.

Personal branding is simply about getting in touch with who you are and how you want to show up in the world.

It's not about selling yourself. It's about sharing authentic, truthful details to create a unique and lasting impression on others so that when you’re not in the room, you still know what people are saying about you.

You know those people who just seem to have an air of confidence about them?

Here's a little secret about how those people got there. 

And no, they don't have some natural talent, innate clarity, or a confidence superpower. 

What they do have is a level of clarity, acceptance, and refinement around who they are and how they want to communicate their story to others.

That can be you, too.

It’s time to stop sitting on the sidelines and, instead, learn how to find the exact words to communicate your story, your vision, and your impact with a sense of ease and confidence.

With our Articulate and Amplify Personal Brand method, you can begin to articulate your stand-out brand so you can start attracting the types of opportunities you’ve always wanted.

"I worked with Jenni at Fink Development to create my brand on LinkedIn and my website. Prior to this, I had tried to do my own brand work and it was a hot mess. It was transformational to be guided through the process by an expert.

The most helpful part was having another person to be your mirror, reflecting your brand back to you in a way that you could have never articulated on your own. I loved the experience and would recommend it to anyone at any career stage - you're never too inexperienced or experienced to need a clear brand!"

alison fragale, phd organizational behavior professor at unc-kenan-flagler

Our personal brand methodology

Stage 1: Articulate Your Personal Brand, Career Vision, and LinkedIn Profile

A 4-step process to clearly and confidently share your personal brand and career story, position yourself as an authority in your industry, and create a polished and optimized LinkedIn profile that stands out from the crowd without feeling “salesy” or inauthentic.

Stage 2: Amplify Your Personal Brand and Future Proof Your Career

A 4-step process cultivate your network with your target audience, implement strategies to engage with authenticity, and develop your thought leadership to future-proof your career and attract the aligned career opportunities that you're longing for.

"Working with Jennifer allowed me to explore my own unique skills and qualifications. I became much more clear on how to express those in written content, especially on LinkedIn. The multiple sessions and revisions were extremely helpful in gaining insights and becoming confident in my brand!"

michael morton, owner, morton financial advice

Personal Brand Services and Pricing

If you're ready to attract career opportunities that align with who you are, what you care about, and the impact you want to make in the world, it’s time to get clear about how you want to uniquely and authentically show up. 

We work with mid-career business professionals, leaders, and thought leaders who want to turn their wealth of experience, insights, and expertise into a compelling personal brand and attract the opportunities they desire.

1:1 personal brand consulting and LInkedin Profile makeover

for mid-career business leaders and thought leaders


  • A 90-min 1:1 strategy session with Jennifer Fink 
  • Access to our personal brand course and workbook
  • Unlimited 1:1 feedback and writing support on your personal brand documents workbook and LinkedIn profile 
  • 2-months of access to our membership with weekly office hours for feedback and advising on any part of your personal brand, strategy, and content
  • A personal brand feature with our audience of 17K+ followers

Starting at:


Personal branding isn't easy.

If it were, everyone would have an amazing personal brand they feel proud of.

When it comes to communicating your personal brand clearly and confidently, there are a few areas that most people struggle with…

Knowing what to say and how to say it

This is where most people get stuck, causing them to avoid the topic of personal branding altogether. 

Being able to ask yourself the right questions for self-reflection and gather an external perspective on how to communicate that information for impact is difficult for everyone. 

But it's critical to developing a strong brand.

Knowing how to get seen and stand out

People often confuse personal branding with expressing their fit.

This causes them to overemphasize skills, results, and accomplishments while leaving out the unique elements of their personal brand entirely. 

When this happens, they get lost in the sea of other prospects because people don't connect and resonate with skills, they resonate with stories.

Knowing how to generate career opportunities

It's common for people to believe that if they put their heads down and do good work, their results will speak for themselves.

But this couldn't be further from the truth. 

The people who are the most visible and clear in their unique contributions and impact are the ones who will attract the most aligned and fulfilling opportunities for themselves.

If you struggle with any of these, you're in the right place!

"Jenni was instrumental in redefining my personal brand. For a long time, I had a very negative attitude towards LinkedIn and the idea of putting things about myself out there. After talking through the concept of a personal brand, and how to articulate it in a way that was concise and relatable, I started to see things different.

Having someone like Jenni who views your work from a whole new perspective is huge understanding and articulating things you wouldn't otherwise be able to do. I can honestly say that I feel more confident in the power of my personal brand."

Kevin F, Demand Planner, apex tool group

This is what happens when you build an authentic personal brand...

Increase Your Self-Awareness

Gain clarity about who you are, what you care about, and how you want to impact the world so you can show up in more alignment with what you truly care about. 

Confidently Share Your Story

Learn how to find the right words to communicate your brand and story with a level of confidence and authenticity that's infectious to others.

Gain Visibility and Career Opportunities

Start standing out inside and outside of your workplace to get the aligned career opportunities you desire.

Unlock Personal Growth Opportunities

Learn how to show up as a thought leader and generate new growth and advancement opportunities.

Your personal brand is no longer a nice to have it's a non-negotiable in leading an intentional career.

Want to learn more about the value of your personal brand and how it can impact your career? Check out our article on the 7 Reasons to Build Your Personal Brand.


What They Say

"Going through articulating my brand with Jenni felt like putting a very important puzzle together where the pieces were all there but without Jenni they would have never been put in order. I felt a sense of accomplishment knowing that I was able to take what I already knew about myself and articulate it a way that I can lean on in professional and personal settings."

Megan B. - Director, Social Impact and Global Health Industry

"Articulating my brand helped me to get to know myself and achieve the clarity I was looking for. Amplifying my brand is an ongoing experiment which entails many valuable learnings."

Florian R. - Chief of Staff, Cybersecurity Industry