PERSONAL BRAND CONSULTING AND WRITING FOR MID-CAREER LEADERS
Your personal brand should be as awesome as you are.
Your credentials are impressive, but so are everyone else's. In a market where AI makes every professional sound polished but the same, we build a personal brand that no one else can replicate — so you stand out not just on paper, but in every interaction.
WHAT'S GETTING IN YOUR WAY
You're too close to your own story to see what's compelling about it.
You have 15+ years of experience, dozens of accomplishments, and a career that speaks for itself. The problem isn't what you've done; that's impressive. It's knowing how to distill it into something clear, compelling, and positioned for exactly where you're trying to go.
Most professionals either cram everything in, hoping something resonates, or undersell themselves out of modesty. Neither works. What works is a strategic personal brand built around the specific value you bring, told in a way that's honest, not inflated.
SOUND FAMILIAR?
"Working with Jenni at Fink Development to create my brand on LinkedIn and my website was transformational. The most helpful part was having another person to be your mirror, reflecting your brand back to you in a way that you could have never articulated on your own."
ALISON FRAGALE, AUTHOR OF LIKEABLE BADASS, PROFESSOR OF ORGANIZATIONAL BEHAVIOR
HOW IT WORKS
A three-step process built around your goals and your story.
We don't just rewrite your resume. We uncover what makes you the obvious choice for the right opportunity — then make sure every asset you have reflects that.
1.
Audit
Start with a free personalized video audit. We analyze your current resume and LinkedIn against your target goals, diagnose exactly what's working and what isn't, and recommend the right service for your specific situation. If we move forward, a 20-minute consultation follows to go deeper on strategy before we begin.
2.
Articulate
You'll partner with your personal brand team in a strategy session to uncover your career story and what makes you stand out. Then we go behind the scenes — writing, optimizing, and refining your assets through several rounds of revisions until you're 100% satisfied.
3.
Amplify
We set you up for success as you go to market — sharing how to tailor your materials for specific opportunities, bonus guides to amplify your brand, and the tools and confidence to execute. As your career evolves, you can always come back for a refresh or additional support.
WHAT MAKES US DIFFERENT
We're not just writers. We're strategic partners.
Here's what you get when you work with a team that understands hiring from every angle.
20+ years of recruiting, writing, and coaching expertise
We understand how hiring actually works from every angle — what recruiters screen for, what hiring managers care about, and how to position you for your exact target. You're getting strategic partners with the experience of placing 6,000+ people, not just writers.
Positioned strategically, not generically
Most resume writers make you sound generally impressive. We make you the obvious choice for this specific role. Your competence doesn't just exist — it explicitly solves the exact problems your target company needs solved right now.
Emotional connection, not just credentials
Beyond showing you're qualified, we build touchpoints that make hiring managers think, "I want to work with this person." We lead with personality and warmth, then hit them with your expertise — so you're memorable, not just capable.
Clarity and confidence that changes every interaction
This process gives you the language to show up differently in every networking conversation and interview. That's what actually gets you hired — not just the words on the page.
YOUR PERSONAL BRAND TEAM
You're not getting a junior writer. You're getting two experienced pros.
Together, we bring 20+ years of experience teaching, coaching, and placing thousands of professionals across functions, industries, and organizations. We find the hidden gems in your experience and polish them up to help you shine.
Jennifer Fink
Brand Strategist · 10+ years in career coaching and business writing
Over the course of my career — recruiting and hiring, managing resume books for thousands of MBA candidates, and coaching hundreds of professionals — I've personally reviewed, edited, and written more than 3,500 resumes. In every single case, my belief was that the candidate was selling themselves short. I do this work because I love helping people rebuild their confidence to see how truly amazing they are.
Christina Litherland
Resume Writer · EXecutive recruiter · 10+ years in HR, Talent, and Career Coaching
I started my career in Human Resources and quickly discovered my passion was in recruiting — the relationship building, the matching of the right person to the right role. Over the course of my career, I've conservatively placed around 6,000 individuals. Transitioning into career coaching was a natural extension of that work. My favorite email is the one from a client telling me they got the job.
WHAT OUR CLIENTS SAY
Real results from real professionals.
"Working with Fink Development was an outstanding experience. They took the time to truly get to know me—my background, skills, and career goals—and guided me through thoughtful reflection on where I’d like my career to go. With their expertise, I gained tools and insights that helped me align both my resume and LinkedIn profile to market myself in a way that supports those goals. Since then, I’ve received significant praise from recruiters on how my resume stands out among other candidates. I highly recommend Fink Development to anyone looking to take their career to the next level."
ASHELY S., Provider Investigations Manager — Health Insurance Industry
"Working with Jenni and Chrissy has revitalized my job search, and I'd recommend them to anyone. From the consultation to the final resume edits, they were thorough, responsive, and clear. Throughout the process, they provided meaningful feedback about interviewing, presentation, and the current job market. My job search had gone on so long that I felt demoralized, and wondered if I'd ever to able to leave my current job; I now feel confident about my assets and abilities, and ready to take on the next challenge. I would never have been able to rework my resume on my own the way Chrissy did, and I'm so glad I made the decision to bet on myself and ask for help."
ANAGHA P., FOREIGN SALES AGENT
"Working with Jenni and Chrissy was an outstanding experience. From the very beginning, Jenni clearly outlined what to expect, which helped set the stage for a smooth and productive process. Chrissy was incredibly thorough—she took the time to address every question I had and made adjustments based on even the smallest preferences, such as font size or specific wording. The results exceeded my expectations. Compared to my last serious job search three years ago, I experienced a significant increase in interest from recruiters and responses to my applications after working with Chrissy.I highly recommend Jenni and Chrissy to anyone looking to revamp their resume and LinkedIn profile, whether you’re actively job hunting or simply preparing for your next opportunity."
Jonah S., Payroll and Equity Manager
This experience was the absolute dream resume experience, if anyone ever dreamed of that. I felt so heard, and not judged for my [I'll say it] crappy resume. The ability to talk through everything and have it come back as a beautiful resume was more than I could have hoped. It was great!
SUZANNE L., ASSOCIATE DEAN
"Engaging your services might end up being one of the most important single things I've ever done in my career to date. I am taking a new role that will give me a 33% raise and a two-level corporate title jump."
VP Business Controls — Banking Industry
After working with Chrissy and tailoring my resume to speak to my diverse experience, I applied to three jobs and accepted an offer for a type of position that has always been my dream. Their resume writing really helped me showcase and communicate my transferable skills to my new role as Senior Project Manager.
Senior Project Manger
HOW TO WORK TOGETHER
Three ways to build your personal brand.
Every engagement starts with a free video audit so we can understand exactly where you are and what you need before we begin.
Resume Rewrite
For the professional who needs a complete repositioning on paper. A full resume rewrite positioned to your exact target — with the strategic expertise to make you the obvious choice. Two 50-min strategy sessions, full rewrite and design, cover letter template, doc and PDF versions, recorded Loom with optimization tips. Unlimited revisions for 4 weeks.
$950
Delivered within 7–14 days · Unlimited revisions for 4 weeks
Full Personal Brand Package
Everything in the resume package, plus a full LinkedIn rewrite — resume and LinkedIn aligned so your brand is consistent everywhere it matters. Three 50-min strategy sessions, Polish Your Personal Brand Playbook, cover letter template, doc versions of all assets. Unlimited revisions for 4 weeks.
$1350
Delivered within 7–14 days · Unlimited revisions for 4 weeks
Custom Brand Strategy
For the professional building something beyond their day job. Strategic review and copy feedback on your LinkedIn, website, and brand assets so everything you're putting out into the world is working together. Three brand strategy sessions, up to 3 rounds of written feedback, and referrals to vetted website designers if needed.
$1500+
Delivery time adjusted to your custom project
Not sure where to start?
If you're not clear on your target role yet, personal brand assets are not your best investment. Our Strategic Clarity Lab is designed to get you focused before we position your materials.
BEFORE YOU GET STARTED
A few things you probably want to know.
Your satisfaction is our top priority. We work with you through unlimited revisions for 4 weeks to ensure you're 100% happy with your materials. If at any point it becomes clear we won't be able to meet your expectations, we'll discuss options, including a partial refund.
In our 10+ years of business, we've never had a refund request for our resume, LinkedIn, or interview services—but we stand behind our work and will make it right.
Unlimited revisions for up to 4 weeks. We'll work with you until you're completely satisfied and ready to sign off on your materials.
Absolutely. Many clients return when they've added a new role, earned additional accomplishments, or want to target a different type of position. We offer reduced pricing on a case-by-case basis depending on the scope of work needed.
No. A human writes every word of your resume and LinkedIn profile—not AI.
That said, we stay current on how AI is being used in the hiring landscape so we can best support you. AI can be helpful for job market research, role analysis, and interview prep, and we'll share those strategies with you. But when it comes to your materials? Human expertise only. That's how we ensure authentic positioning that actually reflects who you are.
A lot! Here's what happens that you don't see:
Before your first consultation: We review your intake form and LinkedIn profile to understand your background and current positioning.
Before we write: Our team discusses your target role, analyzes your current materials, identifies potential roadblocks, and creates a strategy for how to position you effectively.
After writing your first draft: The team reviews together with fresh eyes, identifies gaps or questions, and refines before sending it to you.
Before final delivery: After your review call, your materials go through another round of team analysis to ensure everything is polished and strategic before you sign off.
For LinkedIn profiles and interview prep, there's even more happening behind the scenes—but the key takeaway? You're getting a team approach, not just one person's perspective.
Resume and personal branding services range from $50 to $3,000+, depending on the provider and approach.
We specialize in working with mid-career to senior professionals targeting $150K-$600K+ roles. At this level, AI-generated or low-cost resume services won't give you the strategic positioning you need to stand out. Our pricing reflects the deep, customized work required to position executives effectively—not just polish a document, but craft a compelling personal brand story that makes you the obvious choice.
READY TO STAND OUT
It's time to let your brand start working for you.
Start with a free personalized video audit, and we'll tell you exactly where your brand can stand to be improved.
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